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Open Houses: A Saga – Post #3

 

What is an open house? Well, I’m glad you asked. According to Merriam-Webster, it’s the following:

 

“1: ready and usually informal hospitality or entertainment for all comers

开放检查的房子或公寓,尤指准买家或租客

 

本系列博客文章将涵盖开放房屋的几个不同方面,但主要是从365体育备用网的角度, 因为这可能是开放日最具技术性的视角. If you are a buyer and not licensed to sell real estate, and you are looking for information on open houses, you can find more information in this series than you ever wanted.

 

我把它分成了多个部分和帖子,如下:

 

  • Blog Post #1: READ HERE
    • Section 1. Open House Strategy
    • Open House Checklist
  • Blog Post #2: READ HERE
    • Section 2. Open House Selection
    • Section 3. Open House Preparation
  • Blog Post #3:
    • Section 4. The Day of the Open House…
    • Section 5. Conclusion

 

Section 4. The Day of

 

Activities the day of the open house

 

Like the activities before the open house, 在开放日那天,你仍然可以做很多活动. There is the obvious, like putting the sign out, turning on lights, making coffee, cookies, putting out bottled water, setting up a “Make Offer” folder with ready contracts in it, setting out the sign-in sheet, showing up early, and making sure no lightbulbs need replacing or rooms need swept, and everything of that sort.

 

但还有一些其他的东西,你可能不会想到这些天很多365体育备用网人正在做的事情. Like, 在Facebook上拍摄现场视频,在社交媒体上建立你的COI的意识, or doing the same thing on Instagram. People will often do those videos to invite their friends, 但这也是一种服务意识的方式,可以提醒他们在社交媒体上的所有朋友,他们在房地产行业工作,为客户努力工作,并让任何想买房子的人把他们放在心上.

 

365体育备用网经常在社交媒体上给自己在不同的地方“贴标签”,以此作为另一种了解COI的方式. 这是指你选择的社交媒体平台为你的地理位置做了一个标记,并允许你在社交媒体上发布, along with a picture, some text, or a video to explain what you are doing there.

 

Things to bring with you to the Open House

 

你准备的任何茶点可能都需要事先准备好, but they would definitely need to be brought to the open house with you. 签到表是获得潜在客户联系信息的一种很有用的方式,但它也是允许卖方的一种很有用的方式, as you’ll explain to your prospects who show up to the open house, to know who has been in their home. 这是对卖家的一种礼貌,大多数潜在买家都非常尊重这种礼貌. Also, 带上带有你的信息和家庭信息的传单,当他们在那里的时候,你可以分发给他们.

 

从美国职业足球联盟(MLS)带出该房产的打印件,以及该地区类似房产的打印件,这样当人们进出时,你就有东西可以交给他们了. Firstly, you’ll hand them information on the open house home itself, as you are primarily there to provide a service to the seller; either directly or vicariously for the listing agent. But as we saw from that statistic provided by NAR, only 3-5% of homes sell as a result of an open house. So, 通过对该地区进行调查,了解该地区其他可用的房屋, and having print outs of those other houses available, 你现在有一些东西给和谈论的前景,不喜欢你的房子开放. 在客户离开的时候,把其他的房子交给他们——在你确定了他们对开放参观日的兴趣并得出结论之后, in fact, 对购买某一特定的房子不感兴趣,所以他们已经得到了该地区所有可能的购买选择,而你作为一名365体育备用网的工作就是提供这些选择.

 

It’s also good to make sure that any possible needed toiletries (i.e., soap, hand towels, toilet paper, etc.),特别是当开放日是在一个空房子里举行时. Along with toiletries, and keeping with the possibility of the home being vacant, it is a good idea to bring cleaning supplies with you (i.e., a broom, mop, rags, window cleaner, etc.),让求职者可以选择打扮一番,并有一个干净的地方待着.

 

Candles might not be a bad idea. A lot of people enjoy walking into a room that smells good. 但重要的是要记住,并不是所有人对任何特定的气味都有相同的感觉. 最好选择一种微妙的气味,并确保没有太多蜡烛熄灭,这会让嗅觉灵敏的人不知所措.

 

任何你能做的工作,并让自己在没有前景的休息时间保持高产. This could be a marketing campaign that you’re working on, 或者(希望如此)你的某个客户会给你另一个工作机会, some CMAs for your COI to try and get some listings, 或者其他任何能让你开心的事.

 

Section 5. Wrapping up

 

Concluding the open house and follow-up

 

After the open house is over, and everyone has left, 重要的是要确保你对房子进行了一次巡视,只是快速地看一遍所有的东西,以确保一切都像开放日之前一样. Make sure you gather all items brought by you to the open house (i.e., cleaning supplies, refreshments, candles, sign-in sheet, flyers, all other work or personal belongings, etc.) and load them in your vehicle. After everything has been reviewed, gathered, and loaded and out of the way, go through the house and first make sure all of the lights are off, no water or toilet is running, and then, on your way out, 检查每一扇门,确保它们按照卖方或房屋中介的指示准确地锁上.

 

After all of that, and you are leaving the open house, pick up all of the signs you put out and take them back with you.

 

The most important part, arguably, is the follow-up. 你已经和所有参观过你房子的人(希望如此)谈过了, 你让他们填写一份签到表,给你他们的365体育赛事和任何其他你或他们认为相关的信息, so now it is time for the follow-up. 在你跟进潜在客户之前,先从签到表上, 最好是在你锁好门,离开看房的时候, follow up with either the seller or the listing agent, if it is not your listing. If they are your sellers, call them and tell them about the open house. Tell them how many people came, what kind of general feedback you received from people, their general impressions of their home, and your general impression of how the open house went.

 

It’s important to note that, if it is not your listing, you should not be contacting the sellers directly. 你必须经常联系房源365体育备用网,给他们反馈,就像他们是你的卖家一样. 他们会非常高兴,并可能会邀请你在未来为他们做更多的开放房屋.

 

After that follow-up, within the next 24 hours, if possible, 用签到表上的365体育赛事给所有来过你开放日的人发邮件或短信,感谢他们来参加你的开放日活动. This might spark a conversation from someone, but even if it doesn’t a little bit of gratitude can go a long way. 下一步应该增加你的前景从打开房子COI和设置他们在任何滴活动,你可能会从美国汽车电子邮件或任何允许您自动送他们可用的属性,符合他们的标准,因为他们在市场上. For more info on how to do that, check with your broker or your MLS.

 

Download our Open House Checklist PDF Now!